Always wearing black in her adult life, Lipstick was a way of adding colour to outfits every morning/evening, however applying the incorrect shade of lipstick to an already made-up face was (in her eyes) too much hassle.

Removing the lipstick caused her skin to stain from the heavy pigmentation, and reapplying the foundation to the mouth area after already applying it just seemed like a waste of time. There has got to be a better way.

There wasn’t - so she invented one.

Jovanka holds patents globally for her inventions and innovations, with L.Y.P.P.S now gearing up to become the first Global lip brand - focusing solely on developing innovative products and technologies, for lips and lip related products. By connecting deeply with the world around her, Jovanka intricately weaves her intuity into the design experience, acting as a conduit between the seen and unseen worlds, in center of the universe, New York City.