Using metal ‘cartridges’ for lipstick plastic waste is minimized, while the ‘put-it-yourself-together’ applicator itself is constructed of fully recyclable materials. With this, customers are spending less on individual lipsticks with purchasing only refill ‘cartridges’ - resulting in less waste and a more personalized beauty product, shifting consumer behaviour toward a more sustainable future, and changing the landscape of the lipstick industry.

For centuries red lipstick has been used as a weapon, by women, to rebel against the status quo. However seductive it may be, choosing the correct red can be seen as a daunting task for a lot of users. We have designed Software that allows users to be matched with red shades of lipstick that compliment their individual skin tone. By using facial recognition and AR technologies that are already available, the concept provides users with a greater sense of confidence while educating the user.

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.