For centuries red lipstick has been used as a weapon, by women, to rebel against the status quo. However seductive it may be, choosing the correct red can be seen as a daunting task for a lot of users. No more!

By using facial recognition and AR technologies, the L.Y.P.P.S app helps users choose the perfect red, providing a greater sense of confidence while also educating individuals on red tones and pigmentation that is best for their skin specifically.

Genius right?! we think so.